Never import or develop any product blindly, or import a product just because you find it interesting or because you are passionate about it. I once made this mistake and got my fingers burnt, ended up with products I couldn’t sell off. Before you embark on this journey make sure to conduct proper market research to know what exactly your target audience wants and expects.
Below is a quick checklist of questions to keep in mind while developing a marketing research strategy for product development. The scope of these questions underscores why marketing research is so important to product developers. Asking the right questions upfront, before engaging with any consumers helps minimize the risk of hitting a pitfall once the research begins.