How to start and scale a skincare brand in NIgeria

COURSE DESCRIPTION

The skincare market in Nigeria is different from any other part of the world. The market here is different because of the people and the way they buy. A great percentage of people still don’t understand the principles of skincare and moisturizing the skin. 70% of the best-selling brands are skin lightening creams, and you can make a fortune playing in this niche. In this course, I demystified everything you need to know in other to get started.

LEARNING OUTCOMES

How to start and scale a skincare brand in Nigeria

• Grab your free ebook
• How we imported and scaled Paw Paw Skincare Brand
• How we imported and scaled Carowhite Skincare Brand
• How we imported and scaled the Babymed Brand

Building your Brand

• Best Practices: How to Start A Lucrative Mini Importation Business
• Starting a Private Label Brand
• Why importer should shift from commodity to brand building mindset
• Why branding is important in Building Positive Brand Equity
• Why should you get a good brand name
• Why you should start with Marketing a Niche
• You can’t grow your business if you don’t market it
• Benefits of a Strong Brand Identity
• How to build your brand with content marketing
• Importance of Market Research Before Product Development

Working with Chinese Manufacturers

• A practical guide to choosing your Chinese Manufacturer
• How to create an unfair advantage as big Importer
• How to achieve a good quality assurance in China
• Some of the common mistakes importers make